Hey! I'm Juan.
I'm a Senior Web Designer & Branding Expert helping early-stage tech startup founders grow through visual storytelling.
I specialize in Webflow & Framer Development, but my expertise spans web design, branding and marketing strategy, enabling digital businesses to grow and achieve their goals seamlessly.
in raised funds
years of experience
I worked with
Reviews
reviews
Gideon Van Driel
Cryptohelp
Juan has provided excellent value far beyond just the landing page we requested. He has helped us with redesigning the application we had, which was just a tremendous improvement and send the application directly to 2021 where it belongs.
Eduard Blin
Climateseed
Juan is a highly skilled designer. Very proficient with tools like Figma & Webflow and a great artistic talent to create unique design and sketches.
Kate McGinley
Tuned
Juan had a great process in place. Managing the results and expectations leading to great results.
René Pfitzner
Roound
I loved working with Juan. He did a great job in helping us to come up with a whole brand appearance, as well as with the design of the website. I can only recommend working with Juan.
Kelsey Gay
Abode
Juan was really fantastic in creating a quality product. He's a quick learner and has an excellent command of design and branding. I would work with Juan again.
Harsimran Kaur
Rooh
I had a fantastic time working with Juan and look forward to working in the future with him as well. He's a great designer, great person to work with, very adaptive and open to feedback and brings on great ideas to the table. I have been very lucky to have had the opportunity to work with Juan! It was a great collaboration and I felt he was a part of the team always! Excellent team player! Thanks Juan for your hard work, team spirit and creativity!
Creative Direction and Web Design for Tuned
Challenges
Create a brand that could talk about a touchy subject such as hearing disorders
Create market fit
Lead the creative team
Create a complex design system
Develop a complex website for potential 1M users
Create a 2-sided portal for final users and audiologists
Approach
Brand strategy with a whimsical tone to engage a younger audience
Clean and Simple UI to app and marketing website
Design System for Branding, Marketing &Product
Success
Tuned has raised $8M in 2024
Biggest audiological website in US
Biggest audiological website in US
$8M raised since my services
See Case Study
Creative Direction and Web Design for Tuned
Challenges
Create a brand that could talk about a touchy subject such as hearing disorders
Create market fit
Lead the creative team
Create a complex design system
Develop a complex website for potential 1M users
Create a 2-sided portal for final users and audiologists
Approach
Brand strategy with a whimsical tone to engage a younger audience
Clean and Simple UI to app and marketing website
Design System for Branding, Marketing &Product
Success
Tuned has raised $8M in 2024
Biggest audiological website in US
Biggest audiological website in US
$8M raised since my services
See Case Study
Creative Direction and Web Design for Tuned
Challenges
Create a brand that could talk about a touchy subject such as hearing disorders
Create market fit
Lead the creative team
Create a complex design system
Develop a complex website for potential 1M users
Create a 2-sided portal for final users and audiologists
Approach
Brand strategy with a whimsical tone to engage a younger audience
Clean and Simple UI to app and marketing website
Design System for Branding, Marketing &Product
Success
Tuned has raised $8M in 2024
Biggest audiological website in US
Biggest audiological website in US
$8M raised since my services
See Case Study
Climate app for Roland Garros
Challenges
Limited 1 week timeframe to Test & Beta
Increase Engagement on the main platform
Approach
Limitation of steps to get the expected result
Clean and Simple UI to app and webapp
Success
App tested and working for the potential 480,000 unique visitors that attend each year
App tested for 480,000 visitors
See Case Study
Climate app for Roland Garros
Challenges
Limited 1 week timeframe to Test & Beta
Increase Engagement on the main platform
Approach
Limitation of steps to get the expected result
Clean and Simple UI to app and webapp
Success
App tested and working for the potential 480,000 unique visitors that attend each year
App tested for 480,000 visitors
See Case Study
Climate app for Roland Garros
Challenges
Limited 1 week timeframe to Test & Beta
Increase Engagement on the main platform
Approach
Limitation of steps to get the expected result
Clean and Simple UI to app and webapp
Success
App tested and working for the potential 480,000 unique visitors that attend each year
App tested for 480,000 visitors
See Case Study
Caladan Rebranding & Website Redesign
Challenges
Build a simple and noticeable brand identity
Complete hands free hand-off to developers
Approach
The use of relatable coding environment elements to address the main audience
Stripped off design that shows only the important information
Design System for Web Design & Branding
Success
Increased online presence
Stripped off design that shows only the important information
Better brand and company presentation for investors
See Case Study
Caladan Rebranding & Website Redesign
Challenges
Build a simple and noticeable brand identity
Complete hands free hand-off to developers
Approach
The use of relatable coding environment elements to address the main audience
Stripped off design that shows only the important information
Design System for Web Design & Branding
Success
Increased online presence
Stripped off design that shows only the important information
Better brand and company presentation for investors
See Case Study
Caladan Rebranding & Website Redesign
Challenges
Build a simple and noticeable brand identity
Complete hands free hand-off to developers
Approach
The use of relatable coding environment elements to address the main audience
Stripped off design that shows only the important information
Design System for Web Design & Branding
Success
Increased online presence
Stripped off design that shows only the important information
Better brand and company presentation for investors
See Case Study
ClimateSeed Rebranding & Website Redesign
Challenges
Build a robust brand around an ever growing company
Seamless hand-off to developers team
Approach
Brand strategy with a natural climate-conscious tone
Soothing colors and typography
Evergreen assets to address the company growth
Reusable assets to allow the brand to grow
Success
ClimateSeed was adquired by AXA group
Company has 28 projects (and counting) representing a total of over 5 million tonnes of CO2e avoided
Company produces 3rd party software to address climate change solutions
was adquired by AXA group
See Case Study
ClimateSeed Rebranding & Website Redesign
Challenges
Build a robust brand around an ever growing company
Seamless hand-off to developers team
Approach
Brand strategy with a natural climate-conscious tone
Soothing colors and typography
Evergreen assets to address the company growth
Reusable assets to allow the brand to grow
Success
ClimateSeed was adquired by AXA group
Company has 28 projects (and counting) representing a total of over 5 million tonnes of CO2e avoided
Company produces 3rd party software to address climate change solutions
was adquired by AXA group
See Case Study
ClimateSeed Rebranding & Website Redesign
Challenges
Build a robust brand around an ever growing company
Seamless hand-off to developers team
Approach
Brand strategy with a natural climate-conscious tone
Soothing colors and typography
Evergreen assets to address the company growth
Reusable assets to allow the brand to grow
Success
ClimateSeed was adquired by AXA group
Company has 28 projects (and counting) representing a total of over 5 million tonnes of CO2e avoided
Company produces 3rd party software to address climate change solutions
was adquired by AXA group
See Case Study
CryptoHelp Rebranding & Website Redesign
Challenges
Build a solid brand for a volatile market such as crypto
Build a strong library of assets to use
Complete buying funnel to add more users to the app
Approach
Branding was based based on a space theme and artsy surreal and colorful elements. It implies the use of NFT and crypto art related pieces to address enthusiast of this new world. They are represented from a digital, modern, and high technological standpoint.
Dynamic UI elements to appeal to the target audience
Easy to log in and immediate use of the app
Reusable assets to allow the brand to grow
Success
Launched MVP
Strong presence in a convoluted market
Launched MVP
See Case Study
CryptoHelp Rebranding & Website Redesign
Challenges
Build a solid brand for a volatile market such as crypto
Build a strong library of assets to use
Complete buying funnel to add more users to the app
Approach
Branding was based based on a space theme and artsy surreal and colorful elements. It implies the use of NFT and crypto art related pieces to address enthusiast of this new world. They are represented from a digital, modern, and high technological standpoint.
Dynamic UI elements to appeal to the target audience
Easy to log in and immediate use of the app
Reusable assets to allow the brand to grow
Success
Launched MVP
Strong presence in a convoluted market
Launched MVP
See Case Study
CryptoHelp Rebranding & Website Redesign
Challenges
Build a solid brand for a volatile market such as crypto
Build a strong library of assets to use
Complete buying funnel to add more users to the app
Approach
Branding was based based on a space theme and artsy surreal and colorful elements. It implies the use of NFT and crypto art related pieces to address enthusiast of this new world. They are represented from a digital, modern, and high technological standpoint.
Dynamic UI elements to appeal to the target audience
Easy to log in and immediate use of the app
Reusable assets to allow the brand to grow
Success
Launched MVP
Strong presence in a convoluted market
Launched MVP
See Case Study
Airkit® Branding microsite
Challenges
Adapt to current UI structure and bring your own language to the project
Build a robust navigation for the design system in place
Approach
Create an identity on each aspect of the brand
Clear and easy to understand navigation
Airkit® Branding microsite
Challenges
Adapt to current UI structure and bring your own language to the project
Build a robust navigation for the design system in place
Approach
Create an identity on each aspect of the brand
Clear and easy to understand navigation
Airkit® Branding microsite
Challenges
Adapt to current UI structure and bring your own language to the project
Build a robust navigation for the design system in place
Approach
Create an identity on each aspect of the brand
Clear and easy to understand navigation
Client Resources
Designer Resources
Created with my own two ✋🤚. Copyright © 2024 . All rights reserved.
Client Resources
Designer Resources