Case Study 03
ClimateSeed
BNP Paribas' ClimateSeed required to redesign its main website and complete their brand identity.
I collaborated with them to create the brand strategy & marketing website redesign.
Skills
Art Direction
Web Design
Challenges
+ Build a robust brand around an ever growing company
+ Seamless hand-off to developers team
Approach
✦ Brand strategy with a natural climate-conscious tone
✦ Soothing colors and typography
✦ Evergreen assets to address the company growth
Success
✱ ClimateSeed was adquired by AXA group
✱ Company has 28 projects (and counting) representing a total of over 5 million tonnes of CO2e avoided
✱ Company produces 3rd party software to address climate change solutions
We found a specific environmental and climate-conscious tone for ClimateSeed’s branding.
Art Direction
the Color Palette was crafted based on Earth’s biosphere and seasons.
Art Direction
The logo was redesigned for a better use and fit.
Art Direction
ClimateSeed's website in action.
Web Design
