Case Study 05
AlphaLab Website & Branding
AlphaLab Capital Group is a technology-driven trading group that transacts over $2B daily in cryptoassets on 40+ exchanges, both centralized and decentralized. Since 2017, we have consistently generated exceptional returns (aka alpha).
I collaborated with its team to redesign their website and revamp their branding.
Skills
Art Direction
Web Design
Challenges
+ Build a simple and noticeable brand identity
+ Complete hands free hand-off to developers
Approach
✦ The use of relatable coding evironment elements to address the main audience
✦ Stripped off design that shows only the important information
✦ Design System for Web Design & Branding
Success
✱ Increased online presence
✱ Better brand and company presentation for investors
Our first approach consisted in mapping their website to discard any unnecessary navigation elements and leave the site with a minimalistic structure.
Web Design
We created a UI Kit for the hands free hand-off to the developers.
Web Design
We created a moodboard based on technical charts, cartographic elements, ASCII characters and code interfaces.
Art Direction
The representation of familiar elements such as candle and linear charts were taken into account to create the branding.
Art Direction
The logo depicts the Alpha symbol between to brackets of code.
Art Direction
AlphaLab's Brand & Website in action.
Web Design & Art Direction
